Earlier this year, Anheuser-Busch InBev, the world’s largest brewing group, launched three new premium Beck’s beers: Pale Ale, 1873 Pils and Amber Lager. Constantia Flexibles Labels Division has supported the relaunch with rotrogravure printed paper labels incorporating UV mark recognition.

All three labels are printed on highly-refined white paper to attract the customer’s attention. The team also used a varnish that produces a matte gloss effect, giving the bottle a premium appearance.

Additionally, the paper neck labels are equipped with another special varnish that simplifies the handling of returnable empties by UV mark recognition.

The letterings “full-bodied and hoppy”, “aromatic and smooth”, or “traditionally fresh” brightly pop up on the different beer types in different colors.